Paris Baguette continues to dominate the bakery franchise industry; new cafe opened in Red Bank
Paris Baguette saw significant growth in 2022 and shows strong growth in early 2023. After a strong 2022 with a total of 24 new cafe openings, the brand announced Monday that it is continuing its expansion with the opening of a new bakery-cafe at 128 Broad St. in the Red Bank.
“We are very pleased to announce our new opening in New Jersey. There is a tremendous amount of opportunity in the bakery-cafe space,” said Mark Mele, Chief Development Officer. “Nobody else is doing what we’re doing on the same scale and that’s getting a lot of attention. It’s a really exciting time for us as we continue to see growth through franchise expansion and annual sales figures.”
The Red Bank Café will bring the total number of locations in New Jersey to seven. The café is opened by Harsh Patel, a Red Bank resident, and Mele, who are driving the additional growth.
“When we were looking for the right franchise opportunity, Paris Baguette was an ideal choice because of its amazing product line, store design and proven response from communities across the United States,” said Patel.
Looking ahead, the brand continues to target 1,000 units in the US by 2030, and as it continues to grow, Mele explained that Paris Baguette is looking for passionate franchisees interested in serving people in a welcoming neighborhood eatery .
“We want someone who takes the time to be present in their store and take care of the staff so that everyone understands that the most important person is the guest,” he added.
Targeting multiple markets in 2023, Paris Baguette intends to sign 160 franchise agreements and open 80 units. According to Mele, the target markets for the coming year are Washington, California, Arizona, Colorado, Minnesota, Kansas, Oklahoma, Texas, Missouri, Wisconsin, Illinois, Tennessee, Georgia, Florida, North Carolina, South Carolina, Kentucky, West Virginia, Virginia, Ohio, Indiana, Michigan, Pennsylvania and Maryland. He added that the brand will continue its development in New Jersey and New York and expand into a few other New England states, including Connecticut and Massachusetts.
“We are on track to expand into new markets and open a total of 64 units by the end of 2023,” said TJ Rogers, franchise sales manager. “Even during the pandemic, we have not shied away from opening more units and entering new markets. With great year-over-year sales increases — a jump of 42% year-on-year — and continued interest in the brand from franchisees and consumers alike, we expect nothing but a strong continued growth trajectory for the brand.”